Make an Impact with your Fundraising Campaign!
Here are a Few tips to make fundraising on Track Friday a Success!
Congratulations on starting a Track Friday fundraiser! We know firsthand that fundraising can be intimidating (and, at times, is hard work), so we wanted to share a few tips that have helped some of your participants:
1. Get the most out of social media
When sharing your fundraiser on social media, use a photo with your post, and share it during peak Facebook hours (generally between 7 and 9 PM).
2. Connect via email, too
Consider sending personal emails to your most supportive family and friends with info about your fundraiser. An email is less fleeting, and you're more likely to reach someone when they have time to click and donate. It may also lead to donations from people who aren't on social media (or don't log on regularly).
3. Make it personal
Donors sometimes care about as much about the person asking as they do about the cause. So add a personal touch to your appeal. Share what the cause means to you. Use humor, engage their hearts, or whatever feels natural and relevant to your charity. The more people are engaged in your message, the more likely they are to click.
4. Optimize your Razoo fundraising page
We’ve assembled a tip sheet for building an engaging Razoo page that incorporates these considerations. Get it here: tinyurl.com/TF2014-Razoo
Thanks again for getting On Track with Track Friday!